The Mediterranean Hotel Management at EMEA Conference & Expo 2018

New trends in the use of digital technologies in tourism

For the 6th consecutive year was held in Athens, EMEA Conference & Expo, the European edition of the Digi Travel conference series, organizer of which is Travel Media Applications.

The conference has managed to become a top institution for the use of digital technologies in tourism. It explored the current trends of travelers and the technological developments that will affect the travel industry in the coming years and on the other hand the current tools and solutions that tourism professionals can use to respond effectively to modern reality. More specifically, issues related to modern hotel management and the relationship of new media and blogging to the tourism industry were analyzed. The list of speakers had great and important names in it, both from the Greek and from the international market.

For another year, it was presented the necessity of the Greek tourism to adapt to the data and requirements created by the ever-increasing use of digital technologies proves to be necessary.

"With the rapid development of new media and the growing influence of television and traditional media, tourism professionals are confused when they try to estimate the value of each channel of communication for their customers," said Vicky Karatzavelou, Director General of Travel Media Applications.

Mediterranean Hotel Management, member of Spyrou Group, participated in this year's conference as a hotel development and management consulting company to provide solutions and suggestions to hotel owners in Greece and abroad, as well as the techniques for a smooth operation and development of their businesses.

"The needs of the hotel industry have been covered by only 20%" said Georgios Michalis, General Manager of Mediterranean Hotel Management.

With the experience and credibility of its partners, Mediterranean Hotel Management is committed to implementing a strategic planning for growth, innovation, profitability, corporate branding and improving the overall image of a hotel. Through its advisory action, it aims at the harmonious and lucrative progress of independent hotel businesses and, by extension, the tourism in Greece.

The conference EMEA Conference & Expo 2018 took place on December, 11th at Wyndham Grand Athens Hotel, under the auspices of the Hellenic Chamber of Commerce and the Hellenic Association of Travel & Tourist Agencies (HATTA).

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